Personalised Targeting for Shoppers

23:30 § Leave a comment

New advertising techniques are using facial recognition software to identify a shopper’s gender (with 85-90% accuracy), ethnicity and approximate age. With obvious attractions for marketers, they can then be targeted with ads for appropriate products – perfumes for women, for example.

Tokyo are also producing camera-equipped vending machines that suggest drinks to consumers according to their age and gender. Weather conditions and the temperature are taken into account too.

Tagged: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

What’s this?

You are currently reading Personalised Targeting for Shoppers at Ambient Environments.


%d bloggers like this: